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Handangoannounced the results of its bi-annual Handango Yardstick for insight into the smartphone content industry. For the first time ever, BlackBerry displaced Windows Mobile to become the dominant platform within the Handango smartphone content catalog, constituting 44% of all apps sold in the first half of 2009, up from its 31% share in 2008.

HANDANGO'S TOP TEN - Best Sellers List (Across Platforms) January-June 2009

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   1. Spb Mobile Shell 3
   2. MobiTV
   3. Ringtone Megaplex
   4. Aces Texas Hold'em
   5. The Weather Channel
   6. SPB Weather
   7. Bejeweled
   8. Alltel TV
   9. Aces Solitaire Pack
  10. SPB Backuup


Handango Inc.

HANDANGO' S TOP TEN GAMES (Across Platforms) January-June 2009

   1.
         1. Acess Texas Hold'em
         2. Bejeweled
         3. Aces Solitaire Pack
         4. Tetris
         5. The Sims 2
         6. Guitar Hero 3 Mobile
         7. Monopoly Here & Now
         8. Tiger Woods PGA TOUR® 09
         9. Jewelrumble 2
        10. Sudoku Puzzle Pack

Games continue to grow in popularity Games represented 25% of all apps sold in the Handango category up 6% from 2008. Year-over-year, games grew 19% (H1 08 vs H1 09). EA Mobile was the best-selling game developer for the first half of 2009.

Despite the remarkable growth of BlackBerry downloads in the first half of 2009, Windows Mobile still remains Handango's top revenue earner due to Windows Mobile Professional's high Average Order Value of more than $20.00. Accounting for 23% of sales, Personalization surpassed PIM -- the 2008 top category -- to become the top category for WM paid downloads.

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